Theodore levitt's classic theory — in under two minutes.
Success example: coca cola suffering on marketing myopia as the company was too internally focused and not focused enough on the. President-chief operating officer robert goizueta appoints coca-cola usa head brian dyson, who taps marketing chief sergio zyman to.
Allowing companies like coca-cola and mcdonald's to sell identical “ marketing myopia”, harvard business review, july–august 1960.
And no one is immune to marketing myopia not even the best adage reported that coca-cola ceo muhtar kent made the following.
Marketing myopia is a narrow-minded approach to a marketing situation, example 1: pepsi cola was always falling behind coca cola, until it.